Mamekam Learning - Startup Stories

  Inception: Fixing a Flawed System In 2008, Yashish Dahiya and Alok Bansal, moved by personal experiences of mis-selling and widespread opacity in the Indian insurance industry, decided to rewrite the rules. With fraud and confusion rampant, the Indian consumer’s insurance journey was riddled with jargon, hidden clauses, and often, outright deception by commission-driven agents. PolicyBazaar emerged as a crusade—a digital platform laser-focused on transparency, choice, and consumer empowerment, enabling everyday Indians to compare and buy insurance policies with clarity and confidence. The Engine: Transparency, Technology, and Trust Launched as a pioneering online comparison engine, PolicyBazaar aggregated plans from multiple insurers, allowing users to assess pros and cons without interference from agents. This was revolutionary in India’s almost 100% offline, agent-dominated insurance space. Key Innovations: Neutral Marketplace:  Users could compare premiums, coverages, exc...

  Origin Story: Rethinking Everyday Convenience In 2014, Navneet Singh and Milind Sharma envisioned a new era for India's urban grocery shopping. Frustrated by the tediousness of weekly grocery runs, they launched PepperTap with a mission: to let consumers order from neighborhood stores and receive groceries at their doorstep within two hours. Leveraging growing smartphone adoption and India's appetite for digital solutions, PepperTap’s hyperlocal model promised to digitize the timeless kirana experience—without disrupting local livelihoods. The Hyperlocal Play: Innovation by Aggregation PepperTap’s core model was inventory-less and asset-light. Instead of maintaining warehouses, it partnered with thousands of local retailers who listed products on the PepperTap app. Orders were then routed to the nearest partner store and fulfilled by a dedicated delivery fleet, ensuring swift, same-day delivery. The app provided a customized catalog per locality and offered customers introduc...