LG’s Legacy: Reinventing Itself for Every Generation

In the bustling streets of post-war Seoul, 1947, a determined entrepreneur named Koo In-hwoi set out to change his family's fortunes. He founded a small cosmetics company called Lak Hui Chemical Industrial Corp. (pronounced “Lucky”), with a single product: “Lucky Cream,” Korea’s first locally made face cream. The cream was a hit, and soon, Lucky expanded into soaps, toothpaste, and other household essentials, becoming a household name across Korea. But Koo In-hwoi was not content to rest on his laurels. As plastics became the material of the future, he led Lucky into this new industry in 1952, making it the first Korean company to enter plastics manufacturing. Driven by a vision that extended beyond cosmetics and chemicals, he saw a new horizon—electronics. In 1958, Koo founded GoldStar Co., Ltd. , a company dedicated to producing Korea’s first radios and, soon after, televisions and home appliances.GoldStar’s early products brought music and information into Korean homes, help...